yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

One of the definitions of branding that I have come to love is the one that says ‘it is a s et of associations and perception about an idea, individual, service, product or company’. This definition is all encompassing. As individuals, we daily formed impressions- whether right or wrong.Our impressions are formed based on whatever [...]

Many times brand concentrate efforts on externalities. As much as this is good, over concentration on externalities will add little value to brand performance particularly at this time of crunch. It is now proved beyond doubt that brand experience and solution count more than any slogan of ‘top quality and satisfaction’. Brand experience and solution [...]