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2 June 2009 2 Comments

Is your brand protected against collapse?


Storm has continued its rage for many brands, eventually the big brands are going down. GM is now in the news. Advanced economy has been affected, major brands are declaring bankruptcy and aids are being requested. Staffs are being laid off. Many brands are still searching frantically for the way out. A concerned brand owner [...]

6 May 2009 6 Comments

Managing personal brand’s liabilities


In our meetings, I often have to answer the question “how does a personal brand manage his weaknesses’”. Most times it may be anti-social weaknesses, inability to keep promises, hot temper, and laziness among many others that individuals do have. Many are extremely concerned about this. They are of the opinion that theirs were too many. [...]