yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]

Social media is now part of us. As we know, social media is not all about social networking sites. There are professional platforms like Lindedin. There is also video sharing tool like Tumbril, Youtube. We also have photo sharing platform like Flickr. Not to forget also are micro-blogging and blogging platforms like twitter, BlogSpot and [...]

There is no denying the fact that the recession effect is still on. The marketing communication industry is actually feeling the effect as budgets are now low to go round. Expenditure on frivolity is now reduced to zero. The market indicators are clear to every one and it will take long term strategy to remain [...]

The Tribe was first used with regards to branding by Seth Godin. Each time I have thought about the notion of tribe, I consider the depth that African should have that we do not. Not only as an individual but as a professional in the field of branding particularly when it comes to brand’s tribe. [...]