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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand&#8217;s name</title>
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		<title>Choosing a name for your  brand</title>
		<link>http://yinkaolaito.com/2009/01/choosing-a-name-for-your-brand/</link>
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		<pubDate>Mon, 26 Jan 2009 11:57:15 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand's name]]></category>

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		<description><![CDATA[A name is important for an individual as well as a corporate brand. It is what one hears for the most part of his life, existence. Choice of that name must therefore be picked with a lot of carefulness. A name is important to determine a brand success and likeability. A name sometimes supplies the [...]]]></description>
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