yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Those who have the mastery of any trade never joke with continuous innovation. At the base of every innovation is curiosity, seeing the possibility and calculated risk taking. Without innovation the future of any brand is not guaranteed. Brand communicators need to come to term with changing communication needs of the present generation. Delighting and [...]

Social Media marketing as well as journalism may allow all comers affairs but that does not mean it is an easy task. It may be easy to participate due to the nature of web 2.0, but measuring success is another ball game altogether. A colleague who is into social journalism recently became concerned about why [...]

The crunch is affecting many brands. There is no pretense about this. The crunch is already affecting many brands’ positioning as many brands are now running from pillar to post. The effect of this instability will make a lot of brands to lose their positioning. Many are already abandoning their known positions to try out [...]

Every personal brand has greater potential force of reckoning than we all acknowledged. Each given personal brand has innate capability to impact the thoughts, deeds and actions of those around us. Interestingly, when we do our parts, the law of psychological reciprocity which states “human beings are instinctively impelled to return to others the feelings [...]