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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand&#8217;s profitability</title>
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		<title>Brand&#8217;s success from a customer&#8217;s perspective</title>
		<link>http://yinkaolaito.com/2009/12/brands-success-from-a-customers-perspective/</link>
		<comments>http://yinkaolaito.com/2009/12/brands-success-from-a-customers-perspective/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 09:18:03 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[brand's profitability]]></category>
		<category><![CDATA[brand's success]]></category>
		<category><![CDATA[clients service]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1920</guid>
		<description><![CDATA[Recently I read an article titled ‘ideas no longer rule the world’. While the writer did not completely ruled out the fact that idea is still important, he was of the opinion that many ideas, brand owners propose today are non- tested, non-valid from customers’ point of view. No wonder, many of these ideas failed [...]]]></description>
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		<slash:comments>39</slash:comments>
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		<title>Brand influencers and brand success</title>
		<link>http://yinkaolaito.com/2009/05/brand-influencers-and-brand-success/</link>
		<comments>http://yinkaolaito.com/2009/05/brand-influencers-and-brand-success/#comments</comments>
		<pubDate>Tue, 19 May 2009 12:46:54 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand's profitability]]></category>
		<category><![CDATA[Brand's strategy]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[brand's startegy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1287</guid>
		<description><![CDATA[In any given situation, circumstance or community there are noted influencers who can either spell the doom or make the community grows. Interestingly many brands today do not know how to manage their major influencers if they have properly identified them at all. For personal brands that are married, spouses and children can be a [...]]]></description>
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		<slash:comments>19</slash:comments>
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		<title>Factors that sell a brand.</title>
		<link>http://yinkaolaito.com/2009/04/factors-that-sell-a-brand/</link>
		<comments>http://yinkaolaito.com/2009/04/factors-that-sell-a-brand/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 13:49:50 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand's profitability]]></category>
		<category><![CDATA[brand's success]]></category>
		<category><![CDATA[emotion and branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1210</guid>
		<description><![CDATA[After a couple of years in brand management, I was thinking about what major factors I will recommend to a client who wants to build a virile brand-corporate, personal, product, executive. This thought took me some time over the night yesterday because I do not want a research that people may not be able to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Build and grow your personal brand equity.</title>
		<link>http://yinkaolaito.com/2009/04/build-and-grow-your-personal-brand-equity/</link>
		<comments>http://yinkaolaito.com/2009/04/build-and-grow-your-personal-brand-equity/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 13:58:19 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[Brand eity]]></category>
		<category><![CDATA[brand's profitability]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1197</guid>
		<description><![CDATA[There is need to measure the competitive advantage, impacts a personal brand has over its niche like other forms of brands. Like other experts noted, to gain substantive advantage and value over others, manipulations, gimmicks, over bloated image laundering are counter productive to any personal brand equity building. As much as I agree that there [...]]]></description>
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		<slash:comments>103</slash:comments>
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		<item>
		<title>How to increase brand&#8217;s bottom line</title>
		<link>http://yinkaolaito.com/2009/03/how-to-increase-brands-bottom-line/</link>
		<comments>http://yinkaolaito.com/2009/03/how-to-increase-brands-bottom-line/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 11:47:38 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand's profitability]]></category>
		<category><![CDATA[brand's success]]></category>
		<category><![CDATA[Relevance]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1031</guid>
		<description><![CDATA[There are several avenues available to brand to achieve its personal, corporate goals. But because of the recession, every effort to patronize some seemingly low cost platforms should be annexed. Brand communities are platforms for creating a beneficial dialogue between brands and its users in an online environment which promotes brand’s buying, relationship at both [...]]]></description>
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		<slash:comments>8</slash:comments>
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