yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand communication is a vital process in keeping brand alive in the minds of the target. Brand communication done properly helps in building trust and equity. So, it is essential to remain visible otherwise the brand is doomed already. It is clear to everyone today that building trust is not a day’s job but a [...]

Many corporate communications and Public relations managers are used to Media relations, Investors relations and customer relations in the offline world. Today there is an increase in number of social media and networking sites. The implication of this is that the noise level is increasing. This also suggests an increase in social media tools. More [...]

There is no denying the fact that the recession effect is still on. The marketing communication industry is actually feeling the effect as budgets are now low to go round. Expenditure on frivolity is now reduced to zero. The market indicators are clear to every one and it will take long term strategy to remain [...]

Brand is the evidence of your distinction and perception. Managing brand’s perception is heavy work. Times are changing and traditional approaches need review. Chuck Brymer says “everyone now faces the same situation-how do we engage consumers to become brand loyalists and advocates?”  In an earlier post in this forum, I have talked about the need [...]