yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

No body can deny that google is a leading search engine in the world. Google is a good librarian and keeper of information accessible to it. Google never forgets. According to a research by Robert Harris “Google  is the premier search tool on the Internet today, featuring not only the best Web search engine, but [...]

Today, the goal post of every endeavor is changing. This is a result of changing level of technology. The latest technology of yesterday is becoming obsolete today. Managing brand’s reputation is becoming a hard task. Strong reputation today has moved from ownership to conversation building. In the past, crisis spread within a particular space, spot [...]

Reputation has to do with standing, status, repute and character. Every brand must embrace the truth in the saying that says “learn from yesterday, live today and strategize and hope for tomorrow’. Reputation like integrity is a social capital that can be spent tomorrow and especially during recession. But it seems many brands here do [...]