yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Many corporate communications and Public relations managers are used to Media relations, Investors relations and customer relations in the offline world. Today there is an increase in number of social media and networking sites. The implication of this is that the noise level is increasing. This also suggests an increase in social media tools. More [...]

Increasingly the numbers of job cuts are still in the high side. Downsizing, rightsizing is still the buzz word especially in the banking industry in our environment. I also understand that many who still lay claim to a job are working  under the fear that it may soon become their turns. When it is not [...]

In any given situation, circumstance or community there are noted influencers who can either spell the doom or make the community grows. Interestingly many brands today do not know how to manage their major influencers if they have properly identified them at all. For personal brands that are married, spouses and children can be a [...]

In our meetings, I often have to answer the question “how does a personal brand manage his weaknesses’”. Most times it may be anti-social weaknesses, inability to keep promises, hot temper, and laziness among many others that individuals do have. Many are extremely concerned about this. They are of the opinion that theirs were too many. [...]