yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We live in an age and time when attention is becoming a highly priced item. Nobody seems to care any longer about what you have to say except when it hits the right cord with them. Many wonder why their brands’ consistent efforts have not gotten proportionate returns. One of the issues I have noticed [...]

Increasingly the numbers of job cuts are still in the high side. Downsizing, rightsizing is still the buzz word especially in the banking industry in our environment. I also understand that many who still lay claim to a job are working  under the fear that it may soon become their turns. When it is not [...]

Recently I read an article titled ‘ideas no longer rule the world’. While the writer did not completely ruled out the fact that idea is still important, he was of the opinion that many ideas, brand owners propose today are non- tested, non-valid from customers’ point of view. No wonder, many of these ideas failed [...]

There is no denying the fact that the recession effect is still on. The marketing communication industry is actually feeling the effect as budgets are now low to go round. Expenditure on frivolity is now reduced to zero. The market indicators are clear to every one and it will take long term strategy to remain [...]

In our meetings, I often have to answer the question “how does a personal brand manage his weaknesses’”. Most times it may be anti-social weaknesses, inability to keep promises, hot temper, and laziness among many others that individuals do have. Many are extremely concerned about this. They are of the opinion that theirs were too many. [...]

After a couple of years in brand management, I was thinking about what major factors I will recommend to a client who wants to build a virile brand-corporate, personal, product, executive. This thought took me some time over the night yesterday because I do not want a research that people may not be able to [...]

There are several avenues available to brand to achieve its personal, corporate goals. But because of the recession, every effort to patronize some seemingly low cost platforms should be annexed. Brand communities are platforms for creating a beneficial dialogue between brands and its users in an online environment which promotes brand’s buying, relationship at both [...]