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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand&#8217;s tactics</title>
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		<title>Will this brand strategy work?</title>
		<link>http://yinkaolaito.com/2009/05/will-this-brand-strategy-works/</link>
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		<pubDate>Wed, 20 May 2009 11:24:30 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brand's tactics]]></category>
		<category><![CDATA[tactics]]></category>

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		<description><![CDATA[Strategy is from the Greek word ‘strategia’. It has its root in the military which speaks volume about maneuvering troops to engage the enemy even before the war starts. A strategy has far-reaching impact on the success of anything, brand inclusive. To develop a strategy that will work, brand must understand its niche, players as [...]]]></description>
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