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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand&#8217;s vulnerability</title>
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		<title>Brand&#8217;s vulnerable point</title>
		<link>http://yinkaolaito.com/2009/07/brands-vunerable-point/</link>
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		<pubDate>Fri, 17 Jul 2009 09:40:16 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand's experience]]></category>
		<category><![CDATA[Brand's vulnerability]]></category>
		<category><![CDATA[Brand's disease]]></category>
		<category><![CDATA[brand's vunerability]]></category>

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		<description><![CDATA[One of the definitions of branding that I have come to love is the one that says ‘it is a s et of associations and perception about an idea, individual, service, product or company’. This definition is all encompassing. As individuals, we daily formed impressions- whether right or wrong.Our impressions are formed based on whatever [...]]]></description>
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