yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Every living being has its own challenges. Brands too are living entities. They breathe like normal human being. Brand communication challenges will always be part of brand’s cycle. Knowing this early will help brand custodians and communicators to be proactive instead of being reactive. The good thing about challenges though is that it keeps the [...]

I was thrilled recently after a discussion session with a think tank group that comprises of customers (Generation X, Y with a little of baby boomer), service providers, some other informed opinion leaders in the area of branding, marketing etc. Prior to this, I have stumbled on an article ‘Future of Retail’ on the net [...]

Recently, a professional colleague of mine attended a conference that is centred on business development, agency and account management etc. I seemed to like the take outs of the conference so I requested for the materials which he gladly sent to me. After taken time to digest the contents and I am currently putting strategy [...]

This will be the last part of the two previous posts. Google and other search engines have turned many into product, service researchers while at the confine of their rooms or offices. Today’s customers are no longer satisfied with information provided by brand advertisers or traditional media. They really want to see things as it. [...]

  When it comes to professional jargons, each industry has a ton. Branding has its own which often confuses non-initiates. Jargons are peculiar to people who share common views either as professionals or tribes. Niche is an offshoot word from French which means ‘position, slot, and place’. In French it can be translated as nest, [...]

It’s a great new year. It is a year that promises great dividends for those who know how to harness opportunities inside it. Despite the economic crunch. Knowing what to do will pay. Individual brand must know how to build emotional attachment to its own brand. The foundation of every emotional connection has been traceable [...]

Getting new business is becoming a great issue in this recession time. Many hurdles are now on the way. Many have depended on referrals and old clients without tilling new grounds. Yes, new business development can be daunting, challenging but with adequate knowledge, planning, persistence, determination; some can still build new opportunities because this season [...]