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11 February 2011 10 Comments

How to strengthen your personal brand communication


It is no joke that personal brand communication will become  the survival of the ‘fitest’ battle. One can begin to look at it like a war zone which requires strategy development. This is particularly true when one takes a look at the potential rise in the relevance of social media platform around the globe. The [...]

8 May 2009 114 Comments

How executive brands affect corporate performance


We live in a changing world no doubt. Branding now has several branches. The earlier we all adjust to this demand as corporate players the better for each one of us. The impact of executive brand is phenomenon and those who ignore this will stay in the cold for long. We can not afford to [...]

30 December 2008 8 Comments

Career excellence in 2009


In times of recession, employee needs to know the ‘how’ of making impacts on the job that the company hire them for. This will guarantee them their position to stay while others are being lay-off.  David D’allessandro is much more correct today than when he published his book career warfare. For employees to retain their [...]