yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

It is no joke that personal brand communication will become  the survival of the ‘fitest’ battle. One can begin to look at it like a war zone which requires strategy development. This is particularly true when one takes a look at the potential rise in the relevance of social media platform around the globe. The [...]

Here is the second part of our discussion that we started earlier.   1. Concise: This is the ability to have a focus, knowing where you are going. This also refers to brand’s ability to narrow down your niche instead of being a jack of all trade.   2. Connected: it is sheer wasting of [...]

There is one African adage that says we do not use the size of our body built to open a locked door, the one that has the key will open the door without stress even if he is the smallest. To be successful in any endeavour requires adequate knowledge etc.   Today I just want to [...]

Insurance is a form of risk management primarily used to hedge against the risk of a contingent loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for a premium, and can be thought of a guaranteed small loss to prevent a large, possibly [...]

I read an interview in The Sunday Punch yesterday where Sam Adeyemi-the President of Success Power international was quoted as saying “Knowledge is the greatest charm against poverty- failure (italics mine)”. I cannot but agree with this change agent.   Many personal failures today are traceable to lack of individual’s ability to give direction to [...]

When a person does not know but is willing to know, such an individual has set himself up for a brighter future. The worst kind of ignorance is not willing to know what one is supposed to know. Many of us need to wake up to reality of personal branding. Here we will continue our [...]

  Gone were those days when women place is in the kitchen. Everyone wants to exercise their potentials. Women now occupy chairperson position in big corporations. Many women have developed their potentials so much that many of them are now performing at a cutting edge that is better than most men.  Women of today need [...]

An increasing competitive job market in recession years has led to the birth of the idea of personal branding for job seekers. As a job seeker an individual must be able to answer the questions: why should I hire you and why are you special?   There are two things the person in the other [...]