yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand communication and marketing in the age of empowered consumers is becoming exciting. I am glad I am part of this age. What I see today, like someone maintains is that in the future there will be two types of companies, those that are responsive and recognize consumers’ changing media behaviour and those that go [...]

During the weekend while taking stock of about to be finished first quarter of the year 2010, my head raced through a lot of stuffs. One of such is the implication of being a social media laggard. I am sure most of us have not forgotten our marketing 101 class. At least we can all [...]

Change is a constant thing in life. Any brand that refuses to change on time with trend will discover too late that it is already in the graveyard. We are in the age of adaptation. A cursory look around will show signs of this. Before, many people cherished eating at home. Then they had enough [...]

Today, the goal post of every endeavor is changing. This is a result of changing level of technology. The latest technology of yesterday is becoming obsolete today. Managing brand’s reputation is becoming a hard task. Strong reputation today has moved from ownership to conversation building. In the past, crisis spread within a particular space, spot [...]