yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Yesterday one of the major print media in Nigeria sought my opinion on the value of social media to business. This discussion is published today in the paper’s business page. I am happy that social media is beginning to show up in the radar of our business operations. But as we know the bandwagon effect [...]

No one wishes to fail. But our actions or inactions will point to which direction we are all heading. Brand uniqueness guarantees profitability and success. The success of any personal brand is hinge on determination, persistence, strategy, communication with extra commitment to the commitment. Personal Branding is a journey not a destination. As you move [...]

Its recession time and most people do not want to be sold. Everyone is working hard to save money as they do not get to earn more money. The level of job cut down has increased. so, selling, getting people to part with their money may become so much a hard job. But in the [...]

There is one African adage that says we do not use the size of our body built to open a locked door, the one that has the key will open the door without stress even if he is the smallest. To be successful in any endeavour requires adequate knowledge etc.   Today I just want to [...]

Insurance is a form of risk management primarily used to hedge against the risk of a contingent loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for a premium, and can be thought of a guaranteed small loss to prevent a large, possibly [...]

I read an interview in The Sunday Punch yesterday where Sam Adeyemi-the President of Success Power international was quoted as saying “Knowledge is the greatest charm against poverty- failure (italics mine)”. I cannot but agree with this change agent.   Many personal failures today are traceable to lack of individual’s ability to give direction to [...]

When a person does not know but is willing to know, such an individual has set himself up for a brighter future. The worst kind of ignorance is not willing to know what one is supposed to know. Many of us need to wake up to reality of personal branding. Here we will continue our [...]

Today we find ourselves in a highly competitive environment and if our brands must be continually relevant, everything must be done deliberately to achieve the purpose we intend to achieve. Our brands are the licence to operate within our market. Always remember that your brand is speaking every minute. Whether you are aware or not. [...]

 Today I was at a leadership meeting which parades speakers like Executive Governor of Lagos state-Barrister Raji Fashola(San), Taiwo Odukoya of Discovery for Men, Sam Adeyemi of success Power International . I must confess that today was the first time I saw the passion for change by Barrister Fashola as Executive Governor. We, at “The Brand [...]