yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Today many brands are yet to see the impact of running a blog can have on their performance. Many brands still believe that blogs are just for small kids or any brand that just want to join the bandwagon, plays ‘me too’ game. What an individual do not know will rob him of its value. [...]

Each new day gives me a new excitement. I am happy I am making progress and that I am involved in shaping the new paradigm in my country. Now it may not make enough sense but after a while, we will wake up to the reality of time. It is now obvious that treating new [...]

Brand strategy will determine which communication tools will be used. Ensuring brand connection is really important in today’s diverse world. The major trend today is for brands to move from manipulating impression to building strong connection and to be wary of campaigns but concentrate on building conversation. To do this successfully brands understands its goal, [...]

We live in a changing world no doubt. Branding now has several branches. The earlier we all adjust to this demand as corporate players the better for each one of us. The impact of executive brand is phenomenon and those who ignore this will stay in the cold for long. We can not afford to [...]

Good day. How was your weekend? Today affords us new opportunities to become what we have being desiring to be. So we should not waste it thinking on what could have been yesterday that was not. Today, let us asses what brand success means? Success is a common word everyone desires. Yet we have different [...]

Developing your personal selling proposition is really important and it is a great idea to cherish. But except you are a professional, you may not get the best out of the process. That is if you are serious about the outcome. Having said this, there are several ways to promote the created personal selling proposition. [...]

Here is the second part of our discussion that we started earlier.   1. Concise: This is the ability to have a focus, knowing where you are going. This also refers to brand’s ability to narrow down your niche instead of being a jack of all trade.   2. Connected: it is sheer wasting of [...]

Sometimes I am amazed when corporate brand owners complaint of not having expected ROI on their public relations activities. Because this has become a common occurrence in the industry, I decided to do a write up on it today.   In most cases when I hear of such disappointment what I usually asked is what [...]

  No  one desires challenges/crises, but crisis is part of life. Crisis is a question of when to every brand and not of If. It is true that certain crisis can be avoided. Sometimes crisis can be in a form of a fire incidence, robbery, assault or harassment. Some crises are known while others are [...]