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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; community</title>
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		<title>How to take advantage of your experience: My experience at 20 African Media Experts’ meeting</title>
		<link>http://yinkaolaito.com/2010/10/how-to-take-advantage-of-your-experience-my-experience-at-20-african-media-experts%e2%80%99-meeting/</link>
		<comments>http://yinkaolaito.com/2010/10/how-to-take-advantage-of-your-experience-my-experience-at-20-african-media-experts%e2%80%99-meeting/#comments</comments>
		<pubDate>Sat, 09 Oct 2010 15:25:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Development organizations]]></category>
		<category><![CDATA[Meeting]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[UNFPA]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2601</guid>
		<description><![CDATA[Branding is all about experiences. A brand without emotional experience cannot flourish. Great brand grows from one stage to another. Great brands need to keep experimenting, testing, learning and bringing its experience to bear in the next phase of action. A brand that will grow must constantly be involved in personal evaluation of where it [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/10/how-to-take-advantage-of-your-experience-my-experience-at-20-african-media-experts%e2%80%99-meeting/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
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		<title>Brands: How to fund your social and cultural capital</title>
		<link>http://yinkaolaito.com/2010/07/brands-how-to-fund-your-social-and-cultural-capital/</link>
		<comments>http://yinkaolaito.com/2010/07/brands-how-to-fund-your-social-and-cultural-capital/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 08:11:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand power]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2439</guid>
		<description><![CDATA[We live in the age of information, connection and conversation. Any brand that will be successful today must understand generosity to thrive. To make impact you must go all out to help both established and upcoming brands. I am beginning to understand that you must be ready to give without a demand for returns immediately [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/07/brands-how-to-fund-your-social-and-cultural-capital/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
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		<title>Brands:How to/profiting from an engaged community</title>
		<link>http://yinkaolaito.com/2010/07/brandshow-toprofiting-from-an-engaged-community/</link>
		<comments>http://yinkaolaito.com/2010/07/brandshow-toprofiting-from-an-engaged-community/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 07:43:24 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2431</guid>
		<description><![CDATA[It is no longer news that the success of any brand rests solidly on the depth of relationship it has with all its stakeholders. No brand can be successful running a solo raise now. Every brand needs committed community members who are not only interested in working hard with the brand but who can work [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/07/brandshow-toprofiting-from-an-engaged-community/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
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		<title>Who is or what is GTBank&#8217;s fear?</title>
		<link>http://yinkaolaito.com/2010/07/who-is-or-what-is-gtbanks-fear/</link>
		<comments>http://yinkaolaito.com/2010/07/who-is-or-what-is-gtbanks-fear/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 08:44:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Banks in NIgeria]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[GTBank]]></category>
		<category><![CDATA[Online branding]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/2010/07/who-is-or-what-is-gtbanks-fear/</guid>
		<description><![CDATA[At a recent World social media mob flash held in Lagos Nigeria where we have the gathering of social media enthusiasts, professionals and those who intend to use social media, the audience was generally talking about best use of social media in Nigeria by corporate organizations in our environment. People suggested GTBank Plc should be [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/07/who-is-or-what-is-gtbanks-fear/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
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		<title>Brand: the customer service equation is shifting</title>
		<link>http://yinkaolaito.com/2010/06/brand-the-customer-service-equation-is-shifting/</link>
		<comments>http://yinkaolaito.com/2010/06/brand-the-customer-service-equation-is-shifting/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 12:34:49 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Nigeria]]></category>
		<category><![CDATA[Customer development]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/2010/06/brand-the-customer-service-equation-is-shifting/</guid>
		<description><![CDATA[I was thrilled recently after a discussion session with a think tank group that comprises of customers (Generation X, Y with a little of baby boomer), service providers, some other informed opinion leaders in the area of branding, marketing etc. Prior to this, I have stumbled on an article ‘Future of Retail’ on the net [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/06/brand-the-customer-service-equation-is-shifting/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
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		<title>Personal Branding: stop going solo</title>
		<link>http://yinkaolaito.com/2010/06/personal-branding-stop-going-solo/</link>
		<comments>http://yinkaolaito.com/2010/06/personal-branding-stop-going-solo/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 11:05:10 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[self-esteem]]></category>
		<category><![CDATA[brand association]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2389</guid>
		<description><![CDATA[Many have asked me why I always say that networking will be the rule of the game now. A guy actually said ‘if I have done my part do I need anyone to validate my effort?’ While I quite understand that we cannot substitute hard work for anything, it is also a known fact that [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/06/personal-branding-stop-going-solo/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
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		<title>Community engagement:a must for successful brand/tribe</title>
		<link>http://yinkaolaito.com/2010/01/community-engagementa-must-for-successful-brandtribe/</link>
		<comments>http://yinkaolaito.com/2010/01/community-engagementa-must-for-successful-brandtribe/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:18:35 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[e-community]]></category>
		<category><![CDATA[Trust building]]></category>
		<category><![CDATA[Brand community]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1976</guid>
		<description><![CDATA[There is no need repeating the obvious. Humans thrive when there is interaction, bonding and not when in isolation. Humans are not wired to live in isolation. To be successful human/brand needs solid relationships, engagement with others. since the world has become a global village, building engagement withy locals only deprive brands the benefits that [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/01/community-engagementa-must-for-successful-brandtribe/feed/</wfw:commentRss>
		<slash:comments>92</slash:comments>
		</item>
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		<title>Campaign: what is wrong with it?</title>
		<link>http://yinkaolaito.com/2009/09/campaign-what-is-wrong-with-it/</link>
		<comments>http://yinkaolaito.com/2009/09/campaign-what-is-wrong-with-it/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 11:01:38 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Brand campaign]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[e-conversation]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[tribe]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1665</guid>
		<description><![CDATA[In today’s world, campaign seems to be loosing the grip it used to have. Campaign used to be the magic wand that sold the idea to people. It used to be the last card when a brand, idea, product or service is not doing well and brand owners need to reinvent or rejuvenate the brand. [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/09/campaign-what-is-wrong-with-it/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Brand influencers and brand success</title>
		<link>http://yinkaolaito.com/2009/05/brand-influencers-and-brand-success/</link>
		<comments>http://yinkaolaito.com/2009/05/brand-influencers-and-brand-success/#comments</comments>
		<pubDate>Tue, 19 May 2009 12:46:54 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand's profitability]]></category>
		<category><![CDATA[Brand's strategy]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[brand's startegy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1287</guid>
		<description><![CDATA[In any given situation, circumstance or community there are noted influencers who can either spell the doom or make the community grows. Interestingly many brands today do not know how to manage their major influencers if they have properly identified them at all. For personal brands that are married, spouses and children can be a [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/05/brand-influencers-and-brand-success/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
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