yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Branding is all about experiences. A brand without emotional experience cannot flourish. Great brand grows from one stage to another. Great brands need to keep experimenting, testing, learning and bringing its experience to bear in the next phase of action. A brand that will grow must constantly be involved in personal evaluation of where it [...]

Last Saturday at a meeting with one of my protégés, I was asked ‘Are you sure you are getting correspondence result in your personal brand’s effort online’? I said, it all depends on what individual is measuring or comparing his result with. Every thing that is worth doing is worth measuring. If a brand can not [...]