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I just took time to read the last edition of Dan Shawbel’s Personal Branding magazine. The cover story actually drew my attention. I am a great fan of Seth Godin because he has achieved what I am trying to achieve despite all the odd in my environment. Most African nations have not come to appreciate [...]

The crunch is affecting many brands. There is no pretense about this. The crunch is already affecting many brands’ positioning as many brands are now running from pillar to post. The effect of this instability will make a lot of brands to lose their positioning. Many are already abandoning their known positions to try out [...]