yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

My experience has thought me some arguments are no longer necessary. Such arguments amount to share waste of time and other valuable resources. In some meetings, we had had cause to say that regular media owner needs to ‘restrategise’ in other to remain in business in the next decade. But common sense will not allow [...]

The marketing plateau is changing. The marketing war zone is also changing. The last two decades have witnessed such a tremendous change that every professional in the field of Marketing, Branding, Public relations has to relearn what they were taught in school. Buyers, clients have turned  the internet to another market place where they make enquiries. [...]

There is no denying the fact that some of the stuffs we share here may still be in teething period in our clime as few brands are actively engaged in it. But what we have noticed is that a transformer or change agent must keep pointing to the goal post of the future. Content marketing [...]