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8 May 2009 114 Comments

How executive brands affect corporate performance


We live in a changing world no doubt. Branding now has several branches. The earlier we all adjust to this demand as corporate players the better for each one of us. The impact of executive brand is phenomenon and those who ignore this will stay in the cold for long. We can not afford to [...]

8 May 2009 5 Comments

Personal Branding and corporate bottom-line


Many entrepreneurs as well as corporate brand owners, drivers often asked me ‘what are the benefits of personal branding to corporate  bottom-line’. Recently, some one said it may not make sense to pursue personal branding if it will take much of people’s time. My first impression is what are the dividends that such ignorance can [...]