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8 May 2009 5 Comments

Personal Branding and corporate bottom-line


Many entrepreneurs as well as corporate brand owners, drivers often asked me ‘what are the benefits of personal branding to corporate  bottom-line’. Recently, some one said it may not make sense to pursue personal branding if it will take much of people’s time. My first impression is what are the dividends that such ignorance can [...]

30 December 2008 7 Comments

Climbing corporate ladders


People believe that hard skills are enough to guarantee their continuous stay on their jobs. But we all know today that they only get you a foot at the door. After your employment other factors contribute to whether you will be a choice employee or a manageable nuisance. Let   us examine  few other points that [...]