yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Social media is now a current buzz but many are still afraid to join the bandwagon. I must say that social media is not for everybody though. Even it has capacity to generate enough awareness and engagement for all. For those who cannot be transparent, honest and love cover ups, it will be good to [...]

We live in a changing world no doubt. Branding now has several branches. The earlier we all adjust to this demand as corporate players the better for each one of us. The impact of executive brand is phenomenon and those who ignore this will stay in the cold for long. We can not afford to [...]

Many entrepreneurs as well as corporate brand owners, drivers often asked me ‘what are the benefits of personal branding to corporate  bottom-line’. Recently, some one said it may not make sense to pursue personal branding if it will take much of people’s time. My first impression is what are the dividends that such ignorance can [...]