yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Many brand communication efforts hit the rock before it goes off. The trouble is obvious. The communication effort is not looking at the situation from the perspective of the consumer. When a brand looks at life from others’ perspective it becomes easier to see life from other end. Some of my community members often drop [...]

I have been asked several times why do I think Twitter holds any benefits for Nigerian and African brands. The reason to some is that the population of Nigerians and Africans on twitter is still negligible compare to the western world. The concerns Ihave noticeds on the faces of those who asked such question  has [...]