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		<title>The five Ws and h still applies here!</title>
		<link>http://yinkaolaito.com/2010/03/the-five-ws-and-h-still-applies-here-2/</link>
		<comments>http://yinkaolaito.com/2010/03/the-five-ws-and-h-still-applies-here-2/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 12:50:30 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate writing]]></category>
		<category><![CDATA[idea management]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[knowledge amanement]]></category>

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		<description><![CDATA[Success in anything demands the application of right knowledge. Today by default, many brands are now content providers. They are all trying to contribute to the discourse and online conversation. Many are still confused why they are not getting enough value for time invested. I have come to the conclusion that anything that is worth [...]]]></description>
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