yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

For Africans, story, especially the moonlight ones, teaches a great lesson. Many of us who had the privilege of learning great morals from them really do cherish that age long stuff. Today, story is subtly getting out of our daily lives. For successful brands, their stories are important. The way the story is told is [...]

David G. Morrison defines creativity as ‘knowledge times imagination times evaluation because when if any of these is missing, there will be no creativity’. Creativity is not a resident/citizen of any nation or continent. Research has showed that the most intelligent among us use less than ten percent of their brain values. The implication is [...]

As we move on through the crunch, many brands will fizzle out due to huge marketing costs. Till now many brands depended on marketing activities to sustain their leaderships. According to reports, billions are wasted annually yet it appears that the noise being made by these corporate brands are becoming rejected. We live in an [...]

In times of recession, employee needs to know the ‘how’ of making impacts on the job that the company hire them for. This will guarantee them their position to stay while others are being lay-off.  David D’allessandro is much more correct today than when he published his book career warfare. For employees to retain their [...]