yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The crunch is affecting many brands. There is no pretense about this. The crunch is already affecting many brands’ positioning as many brands are now running from pillar to post. The effect of this instability will make a lot of brands to lose their positioning. Many are already abandoning their known positions to try out [...]

Reputation has to do with standing, status, repute and character. Every brand must embrace the truth in the saying that says “learn from yesterday, live today and strategize and hope for tomorrow’. Reputation like integrity is a social capital that can be spent tomorrow and especially during recession. But it seems many brands here do [...]