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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; customer engagement</title>
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		<title>Social media game: 6 hot signals for effective players</title>
		<link>http://yinkaolaito.com/2011/05/social-media-game-6-hot-signals-for-effective-players/</link>
		<comments>http://yinkaolaito.com/2011/05/social-media-game-6-hot-signals-for-effective-players/#comments</comments>
		<pubDate>Tue, 31 May 2011 14:11:13 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[e-community management]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
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		<category><![CDATA[communication]]></category>
		<category><![CDATA[e-branding]]></category>

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		<description><![CDATA[Social media is the current game every marketer and communication professional wants to play now. The sophistication and speed of the web are making efforts on social media breathtaking. The challenge here is every professional athlete or player knows the importance of learning, practise as well as having a coach who helps sharpen their skills. [...]]]></description>
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		<title>Six attributes of leading brands</title>
		<link>http://yinkaolaito.com/2009/06/six-attributes-of-leading-brands/</link>
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		<pubDate>Tue, 30 Jun 2009 11:06:42 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Leading brands]]></category>

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		<description><![CDATA[Building a strong and leading brand takes time. It is accepted widely that differentiation and consistency are key, there are other vital attributes most leading brands posses. Individuals and corporate organization can do a research and confirm what we are about to discuss to find their veracity. It is also important that brands inculcate these [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>Brand communication that rocks!</title>
		<link>http://yinkaolaito.com/2009/01/brand-communication-that-rocks/</link>
		<comments>http://yinkaolaito.com/2009/01/brand-communication-that-rocks/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 17:05:54 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[customer engagement]]></category>

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		<description><![CDATA[Communication is a vital key in every endeavor. Nothing succeeds without adequate communication. This has been proved at least in any situation where human beings are involved .Personal brands need to communicate to their bosses, colleagues, relatives, juniors, niche market. Corporate brands need to communicate. In fact when communication is taken out, the whole of [...]]]></description>
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		<slash:comments>38</slash:comments>
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