yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand communication and marketing in the age of empowered consumers is becoming exciting. I am glad I am part of this age. What I see today, like someone maintains is that in the future there will be two types of companies, those that are responsive and recognize consumers’ changing media behaviour and those that go [...]

Getting on well with the customers requires that brands constantly assess the relationships. Today, clients’ satisfaction is more than gathering data that are not meaningful. Client satisfaction measures the extent to which a client’s expectations for a good or service are met. Total customer satisfaction is key performance indicator that is crucial to brand’s success. [...]

Good day. How was your weekend? Today affords us new opportunities to become what we have being desiring to be. So we should not waste it thinking on what could have been yesterday that was not. Today, let us asses what brand success means? Success is a common word everyone desires. Yet we have different [...]

Developing your personal selling proposition is really important and it is a great idea to cherish. But except you are a professional, you may not get the best out of the process. That is if you are serious about the outcome. Having said this, there are several ways to promote the created personal selling proposition. [...]

Perception is the way people, audience see you. Perception can be negative or positive. Your brand may be the greatest with solid promise, but if the experience your audience gets about you does not agree with the intention you are trying to create there can be a whole lot of problem. Perception management is often [...]

Here is the second part of our discussion that we started earlier.   1. Concise: This is the ability to have a focus, knowing where you are going. This also refers to brand’s ability to narrow down your niche instead of being a jack of all trade.   2. Connected: it is sheer wasting of [...]

Today, I want to consider what one of my mentors william Arruda called the C-factors in personal Branding and this also includes Branding at large. It is clear we can not talk about branding without these C-factors. To ignore these factors is to pitch the tent of our brands at failure arena.   1. Clear: [...]

When a person does not know but is willing to know, such an individual has set himself up for a brighter future. The worst kind of ignorance is not willing to know what one is supposed to know. Many of us need to wake up to reality of personal branding. Here we will continue our [...]

Every endeavour that will remain fresh needs constant lubrication so that it does not go stale. There are basic factors that are required to be considered by an individual if the brand must remain fresh in the minds of the target audience. We have noted earlier that being constant, fresh is vital to brand’s relevance. [...]

Today we find ourselves in a highly competitive environment and if our brands must be continually relevant, everything must be done deliberately to achieve the purpose we intend to achieve. Our brands are the licence to operate within our market. Always remember that your brand is speaking every minute. Whether you are aware or not. [...]