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		<title>Exit the commodity market</title>
		<link>http://yinkaolaito.com/2009/01/exit-the-commodity-market/</link>
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		<pubDate>Fri, 02 Jan 2009 12:22:24 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[differentation]]></category>
		<category><![CDATA[Resource control]]></category>
		<category><![CDATA[differentiation]]></category>

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		<description><![CDATA[Often, I get called to offer platforms that can help brands to differentiate. Differentiation is the beginning of a long term relationship with a brand. Differentiation is very critical in today’s world. Brand either differentiates or dies. Brand differentiation gives your brand a long term value]]></description>
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