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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; e-branding</title>
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	<description>For Brand Communications and Social Media Facts</description>
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		<title>Online communication: Why your strategy fails</title>
		<link>http://yinkaolaito.com/2012/01/online-communication-why-your-strategy-fails/</link>
		<comments>http://yinkaolaito.com/2012/01/online-communication-why-your-strategy-fails/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:17:03 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[community management]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[e-community management]]></category>
		<category><![CDATA[E-relationship building]]></category>
		<category><![CDATA[e-strategy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and online audience management]]></category>
		<category><![CDATA[Brand communication online]]></category>
		<category><![CDATA[E-relationship Management]]></category>
		<category><![CDATA[Social media Communication strategy. E-strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3363</guid>
		<description><![CDATA[Every communication effort and process needs proper planning to succeed. That a platform permits easy access or next to nothing in terms of cost does not mean lack of knowledge in its operations will be overlooked. A concerned online friend asked me a question yesterday and he would like me to discuss my response on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand communications: how to effectively reach your audience</title>
		<link>http://yinkaolaito.com/2010/10/brand-communications-how-to-effectively-reach-your-audience/</link>
		<comments>http://yinkaolaito.com/2010/10/brand-communications-how-to-effectively-reach-your-audience/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 08:02:34 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[Music branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2645</guid>
		<description><![CDATA[Today’s marketplace is stuffy. To effectively communicate a brand’s uniqueness, value requires tact, proper understanding of the terrain and customers’ pathway. Brand communication is certainly a complex work for many. This is unlike what obtained a few decades ago.  The complexity is traceable to the fact that there are myriads of brands today than ever [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/10/brand-communications-how-to-effectively-reach-your-audience/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Personal Branding: stop going solo</title>
		<link>http://yinkaolaito.com/2010/06/personal-branding-stop-going-solo/</link>
		<comments>http://yinkaolaito.com/2010/06/personal-branding-stop-going-solo/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 11:05:10 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[self-esteem]]></category>
		<category><![CDATA[brand association]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2389</guid>
		<description><![CDATA[Many have asked me why I always say that networking will be the rule of the game now. A guy actually said ‘if I have done my part do I need anyone to validate my effort?’ While I quite understand that we cannot substitute hard work for anything, it is also a known fact that [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/06/personal-branding-stop-going-solo/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>Personal branding: make your efforts count</title>
		<link>http://yinkaolaito.com/2010/02/personal-branding-make-your-efforts-count/</link>
		<comments>http://yinkaolaito.com/2010/02/personal-branding-make-your-efforts-count/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 00:10:07 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[e-branding]]></category>
		<category><![CDATA[e-reputation]]></category>
		<category><![CDATA[Personal branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2028</guid>
		<description><![CDATA[Everyday gives me an opportunity to learn and observe people around me. I learn from people who have been successful and those who are still on the radar of success as well as from a complete fool. In fact there is no one on the surface of the Earth that qualifies for such appellation as [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/02/personal-branding-make-your-efforts-count/feed/</wfw:commentRss>
		<slash:comments>50</slash:comments>
		</item>
		<item>
		<title>Social media cloud: are you connected?</title>
		<link>http://yinkaolaito.com/2009/12/social-media-cloud-are-you-connected/</link>
		<comments>http://yinkaolaito.com/2009/12/social-media-cloud-are-you-connected/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 16:26:57 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1950</guid>
		<description><![CDATA[Yesterday, I was speaking at an annual conference of a youth advocacy group I had the privilege of pioneering about a decade and half years ago. I actually led the group for three years before I committed the assignment to some other individuals who could steer its wheel of progress. This group today (which was [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/12/social-media-cloud-are-you-connected/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>Personal elevator speech:keep it simple</title>
		<link>http://yinkaolaito.com/2009/12/personal-elevator-speechkeep-it-simple/</link>
		<comments>http://yinkaolaito.com/2009/12/personal-elevator-speechkeep-it-simple/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 17:15:35 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[e-branding]]></category>
		<category><![CDATA[e-reputation]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[personal marketing]]></category>
		<category><![CDATA[personal selling]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1942</guid>
		<description><![CDATA[In about two weeks ago, I had the opportunity of anchoring a reunion meeting for my Alma matter where I did my undergraduate studies. As the custom is, during most reunion meetings, each person has opportunity to introduce him/herself to the group. The first thing that dawn on me was that many still do not [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/12/personal-elevator-speechkeep-it-simple/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Brand and online Dna effects</title>
		<link>http://yinkaolaito.com/2009/10/brands-and-online-dna-effects/</link>
		<comments>http://yinkaolaito.com/2009/10/brands-and-online-dna-effects/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 10:21:49 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand aesthetic]]></category>
		<category><![CDATA[Brand Design]]></category>
		<category><![CDATA[Brand DNa]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[e-branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1746</guid>
		<description><![CDATA[Many things have been said about DNA. Wilipedia defines DNA as ‘Deoxyribonucleic acid (DNA) is a nucleic acid that contains the genetic instructions used in the development and functioning of all known living organisms and some viruses. The main role of DNA molecules is the long-term storage of information. DNA is often compared to a [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/10/brands-and-online-dna-effects/feed/</wfw:commentRss>
		<slash:comments>34</slash:comments>
		</item>
		<item>
		<title>How to promote contribution, connection in brand&#8217;s online community Part 2</title>
		<link>http://yinkaolaito.com/2009/09/how-to-promote-contribution-connection-in-brands-online-community/</link>
		<comments>http://yinkaolaito.com/2009/09/how-to-promote-contribution-connection-in-brands-online-community/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 08:04:48 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[E-loyalty]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1641</guid>
		<description><![CDATA[This is the second and concluding part of the earlier post on this topic. Enjoy it. 1. Absence of too much technicalities: Most active communities do not make it mandatory for members to learn new software before they can participate in discussion, before expressing their opinions. I have come across few communities which I really [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/09/how-to-promote-contribution-connection-in-brands-online-community/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>How to promote contribution, connection in online community</title>
		<link>http://yinkaolaito.com/2009/09/how-to-promote-contribution-connection-in-online-community/</link>
		<comments>http://yinkaolaito.com/2009/09/how-to-promote-contribution-connection-in-online-community/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 12:46:02 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand community]]></category>
		<category><![CDATA[e-branding]]></category>
		<category><![CDATA[E-loyalty]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1635</guid>
		<description><![CDATA[Many-brand owners as well as community leaders, wonder why their online communities do not enjoy active participation. Online community like brands needs a lot of emotional interactions to promote active members’ involvement. Online community aim must rest on a regular provision, satisfaction of building common interest that endears community member to each other. Not that [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/09/how-to-promote-contribution-connection-in-online-community/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Persistence: key to social media success</title>
		<link>http://yinkaolaito.com/2009/04/persistence-key-to-social-media-succeess/</link>
		<comments>http://yinkaolaito.com/2009/04/persistence-key-to-social-media-succeess/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 09:42:47 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[e-branding]]></category>
		<category><![CDATA[e-community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1180</guid>
		<description><![CDATA[Every great enterprise that has succeeded is not a product of overnight action. It is birthed with sweat of hardwork, persistence and a high level of determination. Many have the erroneous believe that since social media offer opportunities for visibility, the result will be instant since they can create an account within minutes.  The truth [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/04/persistence-key-to-social-media-succeess/feed/</wfw:commentRss>
		<slash:comments>50</slash:comments>
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