yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We can look at a community in different ways. But here we see a community as a group of people, who believe in an idea, choose to live together through common systems and who believe in the healthy propagation of community values, ideas. With strong community, brands have realized over the years the need to [...]

Today we are faced with billions of interruptive marketing. It is every where. When you log on to yahoo or any of the popular social networking media, you are daily bombarded with flashes of interruptive marketing or advertising to use the known language. It has become the major source of revenue of most free sites where [...]

Reputation has to do with standing, status, repute and character. Every brand must embrace the truth in the saying that says “learn from yesterday, live today and strategize and hope for tomorrow’. Reputation like integrity is a social capital that can be spent tomorrow and especially during recession. But it seems many brands here do [...]

In our earlier discussion on brand’s content marketing, we did mention that survival of brands during this time is dependent on content marketing which discusses brand’s relevance and education. We did conclude that great content is not only enough but its spread holds the key to its success. For content marketing to be successful or [...]