yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Many things have been said in the praise of recession and the major influence it wields in bringing every brand activities to a halt. My conviction is that there is nothing that is entirely evil. I do not believe in totality of evil. In every disadvantage is a stupendous progress. That is why even in [...]

‘A strong brand is a rich brand and richness implies a complex and satisfying mix of many different elements, but these do little to diminish its equity’.-Simon Anholt From the research available, the brand equity of the USA appears to have significant portion of negative elements like drugs, teenage pregnancy, abuses among others. But these [...]

Brand is the evidence of your distinction and perception. Managing brand’s perception is heavy work. Times are changing and traditional approaches need review. Chuck Brymer says “everyone now faces the same situation-how do we engage consumers to become brand loyalists and advocates?”  In an earlier post in this forum, I have talked about the need [...]

Engagement has become a buzz word now. It is built on trust plus positive perception. We are no longer in the old landscape where customer satisfaction rules. We are now in a new landscape where that is the minimum requirement. Value acceleration is the order of the day. The new landscape has fused marketing with [...]