yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

I was thrilled recently after a discussion session with a think tank group that comprises of customers (Generation X, Y with a little of baby boomer), service providers, some other informed opinion leaders in the area of branding, marketing etc. Prior to this, I have stumbled on an article ‘Future of Retail’ on the net [...]

Brand strategy will determine which communication tools will be used. Ensuring brand connection is really important in today’s diverse world. The major trend today is for brands to move from manipulating impression to building strong connection and to be wary of campaigns but concentrate on building conversation. To do this successfully brands understands its goal, [...]