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5 February 2009 5 Comments

Executive brand


Executive brand is your face in the business world. Every executive has two to three brands to manage namely Personal brand, executive brand and the corporate brand. Today let us examine some of the vital forces that make executive brand great. I shared below thoughts of Peter Montoya as I strongly believe he nailed it. [...]

8 January 2009 10 Comments

When the M.D goofed


Public relations and corporate communications managers often have issues telling their chief executives that they may need to surrender themselves to media and public speaking trainings. I have had causes to question the rationality behind hiring a professional just for the hype or just to belong if you will not listen to him or her. [...]