yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Social media has moved from a new device to the future of every brand. Many international communities are annexing the opportunity provided by social media to gain visibility and build strong communities. Even though our environment is just growing its internet audience most of which are using social media with majority on face book; proper [...]

Engagement has become a buzz word now. It is built on trust plus positive perception. We are no longer in the old landscape where customer satisfaction rules. We are now in a new landscape where that is the minimum requirement. Value acceleration is the order of the day. The new landscape has fused marketing with [...]

A good idea sells like hot cake. During Christmas, a text message went round the country at least my family got several. The text has Christmas tree as the major icon with text in various forms but the following is very common: ‘I set up this Xmas tree just for you and your family. It [...]