yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision. To add to this, everyone in [...]

Each brand has its own competitor. Brand excels when it has built enough equity that can sustain strong emotional attachment for life with its audience and not when it creates cults of ‘negative word of mouth crusaders’ President Goodluck Jonathan, the incumbent President of Nigeria, is doing his best to come back to power in April [...]

Brand success is all about stories that aligned with a niche. If you have ever known what poverty is and you are able to break free from it and you can craft believable, creative, emotional processes of how you move from ground zero up, you will attract a good chunk of audience that is still [...]

Trust is an issue today. Without trust there is no love is a common cliché. Whether in a marriage or just casual relationship. People do not open up their minds to people they do not trust.When it comes to brands, people avoid brands that concentrate on gimicks, advert at the expense of building relationship that [...]

The crunch is affecting many brands. There is no pretense about this. The crunch is already affecting many brands’ positioning as many brands are now running from pillar to post. The effect of this instability will make a lot of brands to lose their positioning. Many are already abandoning their known positions to try out [...]

Every personal brand has greater potential force of reckoning than we all acknowledged. Each given personal brand has innate capability to impact the thoughts, deeds and actions of those around us. Interestingly, when we do our parts, the law of psychological reciprocity which states “human beings are instinctively impelled to return to others the feelings [...]

In the previous article, we started a discussion on the force of shaping strategy. This will be the concluding part for now until further notice. We need to note that not every brand is cut out to engage in shaping strategy. To engage, brand must consider the following and be convinced that answers given are [...]

Not quite long,I read a recent Harvard Business review which discusses strategy. The article got my whole attention and part of what I learnt is what I shared with you here today. I do think if you have anything to do with idea development or strategy, it will be a good read. In a previous [...]

Measuring the power, value of a brand is predicated on certain factors. Strength is defined by an online dictionary as ‘the property of being physically and mentally strong’. Strength represents, power, agility, balance, flexibility, muscle. Linley describes strength as, “a pre-existing capacity for a particular way of behaving, thinking, or feeling that is authentic and [...]

Good day. How was your weekend? Today affords us new opportunities to become what we have being desiring to be. So we should not waste it thinking on what could have been yesterday that was not. Today, let us asses what brand success means? Success is a common word everyone desires. Yet we have different [...]