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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Leadership</title>
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		<title>Brand leadership through strategic communication</title>
		<link>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/</link>
		<comments>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:58:42 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leading brands]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand's equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3242</guid>
		<description><![CDATA[Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand communication: How to communicate value instead of unproductive attack</title>
		<link>http://yinkaolaito.com/2011/02/brand-communication-how-to-communicate-value-instead-of-unproductive-attack/</link>
		<comments>http://yinkaolaito.com/2011/02/brand-communication-how-to-communicate-value-instead-of-unproductive-attack/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 08:53:40 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advocates]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Nigerian election 2011]]></category>
		<category><![CDATA[Nigerian politics]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[Election 2011]]></category>
		<category><![CDATA[Leadership in Nigeria]]></category>
		<category><![CDATA[Nigerian election]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3019</guid>
		<description><![CDATA[Each brand has its own competitor. Brand excels when it has built enough equity that can sustain strong emotional attachment for life with its audience and not when it creates cults of ‘negative word of mouth crusaders’ President Goodluck Jonathan, the incumbent President of Nigeria, is doing his best to come back to power in April [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/02/brand-communication-how-to-communicate-value-instead-of-unproductive-attack/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to create a winning brand&#8217;s story that sells</title>
		<link>http://yinkaolaito.com/2010/05/how-to-create-a-winning-brand-story-that-sells/</link>
		<comments>http://yinkaolaito.com/2010/05/how-to-create-a-winning-brand-story-that-sells/#comments</comments>
		<pubDate>Wed, 26 May 2010 10:06:08 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand's story]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Niche marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Image management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2358</guid>
		<description><![CDATA[Brand success is all about stories that aligned with a niche. If you have ever known what poverty is and you are able to break free from it and you can craft believable, creative, emotional processes of how you move from ground zero up, you will attract a good chunk of audience that is still [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/05/how-to-create-a-winning-brand-story-that-sells/feed/</wfw:commentRss>
		<slash:comments>51</slash:comments>
		</item>
		<item>
		<title>Building Brand through trust</title>
		<link>http://yinkaolaito.com/2010/05/building-brand-through-trust/</link>
		<comments>http://yinkaolaito.com/2010/05/building-brand-through-trust/#comments</comments>
		<pubDate>Fri, 07 May 2010 09:02:48 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand patronage]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Brand leadership]]></category>
		<category><![CDATA[Building brand]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2296</guid>
		<description><![CDATA[Trust is an issue today. Without trust there is no love is a common cliché. Whether in a marriage or just casual relationship. People do not open up their minds to people they do not trust.When it comes to brands, people avoid brands that concentrate on gimicks, advert at the expense of building relationship that [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/05/building-brand-through-trust/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Positioning at the butcher&#8217;s lab</title>
		<link>http://yinkaolaito.com/2009/03/positioning-at-the-butchers-lab/</link>
		<comments>http://yinkaolaito.com/2009/03/positioning-at-the-butchers-lab/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 10:07:56 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand's positioning]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[consistencey]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1084</guid>
		<description><![CDATA[The crunch is affecting many brands. There is no pretense about this. The crunch is already affecting many brands’ positioning as many brands are now running from pillar to post. The effect of this instability will make a lot of brands to lose their positioning. Many are already abandoning their known positions to try out [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/03/positioning-at-the-butchers-lab/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How to fortify your personal brand</title>
		<link>http://yinkaolaito.com/2009/03/how-to-fortify-your-personal-brand/</link>
		<comments>http://yinkaolaito.com/2009/03/how-to-fortify-your-personal-brand/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 10:04:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand's positioning]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Brand's positining]]></category>
		<category><![CDATA[marketinging]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1075</guid>
		<description><![CDATA[Every personal brand has greater potential force of reckoning than we all acknowledged. Each given personal brand has innate capability to impact the thoughts, deeds and actions of those around us. Interestingly, when we do our parts, the law of psychological reciprocity which states “human beings are instinctively impelled to return to others the feelings [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/03/how-to-fortify-your-personal-brand/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Shaping strategy: is your brand ready?</title>
		<link>http://yinkaolaito.com/2009/02/shaping-strategy-is-your-brand-ready/</link>
		<comments>http://yinkaolaito.com/2009/02/shaping-strategy-is-your-brand-ready/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 12:03:46 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=929</guid>
		<description><![CDATA[In the previous article, we started a discussion on the force of shaping strategy. This will be the concluding part for now until further notice. We need to note that not every brand is cut out to engage in shaping strategy. To engage, brand must consider the following and be convinced that answers given are [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/02/shaping-strategy-is-your-brand-ready/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The force of shaping strategy-1</title>
		<link>http://yinkaolaito.com/2009/02/the-force-of-shaping-strategy-1/</link>
		<comments>http://yinkaolaito.com/2009/02/the-force-of-shaping-strategy-1/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 11:58:40 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=927</guid>
		<description><![CDATA[Not quite long,I read a recent Harvard Business review which discusses strategy. The article got my whole attention and part of what I learnt is what I shared with you here today. I do think if you have anything to do with idea development or strategy, it will be a good read. In a previous [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/02/the-force-of-shaping-strategy-1/feed/</wfw:commentRss>
		<slash:comments>105</slash:comments>
		</item>
		<item>
		<title>Brand&#8217;s strength,power</title>
		<link>http://yinkaolaito.com/2009/01/brands-strengthpower/</link>
		<comments>http://yinkaolaito.com/2009/01/brands-strengthpower/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 10:20:27 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attention]]></category>
		<category><![CDATA[brand's equity]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Brand's audit]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=704</guid>
		<description><![CDATA[Measuring the power, value of a brand is predicated on certain factors. Strength is defined by an online dictionary as ‘the property of being physically and mentally strong’. Strength represents, power, agility, balance, flexibility, muscle. Linley describes strength as, &#8220;a pre-existing capacity for a particular way of behaving, thinking, or feeling that is authentic and [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/01/brands-strengthpower/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Personal brand success</title>
		<link>http://yinkaolaito.com/2008/12/personal-brand-success/</link>
		<comments>http://yinkaolaito.com/2008/12/personal-brand-success/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 12:32:33 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=389</guid>
		<description><![CDATA[Good day. How was your weekend? Today affords us new opportunities to become what we have being desiring to be. So we should not waste it thinking on what could have been yesterday that was not. Today, let us asses what brand success means? Success is a common word everyone desires. Yet we have different [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2008/12/personal-brand-success/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
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