yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

When something is working for certain people, we sometimes conclude that the individual, group is just lucky. While I am not condemning the factor of serendipity working for one, I must say every successful endeavour carries a price tag. When I see industry leaders today, I do not envy them. By that I am authentic [...]

Today, I want to consider what one of my mentors william Arruda called the C-factors in personal Branding and this also includes Branding at large. It is clear we can not talk about branding without these C-factors. To ignore these factors is to pitch the tent of our brands at failure arena.   1. Clear: [...]

  Gone were those days when women place is in the kitchen. Everyone wants to exercise their potentials. Women now occupy chairperson position in big corporations. Many women have developed their potentials so much that many of them are now performing at a cutting edge that is better than most men.  Women of today need [...]

Being an expert is one of the necessities in personal branding building. To have a niche in a market, an individual must work hard at becoming a reservoir of knowledge, experience in a given market.   There are several highways available to an expert to use, we will just observe few today. We encourage our [...]

 Today I was at a leadership meeting which parades speakers like Executive Governor of Lagos state-Barrister Raji Fashola(San), Taiwo Odukoya of Discovery for Men, Sam Adeyemi of success Power International . I must confess that today was the first time I saw the passion for change by Barrister Fashola as Executive Governor. We, at “The Brand [...]