yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision. To add to this, everyone in [...]

It over six years I have being blogging. Three of which is on  third party platforms while I am close to three on this personally hosted blog. Many had asked me where I get inspiration from. Many want to get an idea of what I am reading online and how many of these online platforms [...]

Social Media in Nigeria, Africa and elsewhere in the world is a powerful communication tool. But like I maintained in a previous post,social media has it challenges. Social Media can be compared to a wild animal. If not tamed, it can tear its owner. In ability to do this well often leads to brand destruction. [...]

Building a strong and leading brand takes time. It is accepted widely that differentiation and consistency are key, there are other vital attributes most leading brands posses. Individuals and corporate organization can do a research and confirm what we are about to discuss to find their veracity. It is also important that brands inculcate these [...]