yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]

When you are asked what the difference between a journey and destination is, many have issues differentiating the two. We have heard the accolade ‘success is a journey not a destination’. Yea, that is true in a way. But how can one engage in a journey when destination is not known. Success means several things [...]

Whatever one does, one needs to do it very well. Progressive development is a must factor in branding. This we have noted elsewhere. What makes you special today may be outdated tomorrow. Convincing your prospects that you are special and still qualifies for their attention requires progressive updating of your skills and differentiator. How do [...]

Developing your personal selling proposition is really important and it is a great idea to cherish. But except you are a professional, you may not get the best out of the process. That is if you are serious about the outcome. Having said this, there are several ways to promote the created personal selling proposition. [...]

Perception is the way people, audience see you. Perception can be negative or positive. Your brand may be the greatest with solid promise, but if the experience your audience gets about you does not agree with the intention you are trying to create there can be a whole lot of problem. Perception management is often [...]

Being an expert is one of the necessities in personal branding building. To have a niche in a market, an individual must work hard at becoming a reservoir of knowledge, experience in a given market.   There are several highways available to an expert to use, we will just observe few today. We encourage our [...]

It’s a brand new week. So we are kicking off this week with a title that can help brand positioning in the market place. The way a brand positions itself (Corporate, personal) relative to the competitor is the scaffolding beneath the brand (personal).   Powerful positioning takes into account the omission, weaknesses or the boring aspect [...]

Like a corporate organization, personal branding is also essential. Personal branding is the ladder an individual uses to escape the average, a device one uses to help potential buyers or readers perceive one as the person they have been looking for. The need to differentiate today is becoming an unavoidable route.   We live in [...]