
Prior to the first tsunami in Asia, tsunami is just a word in the dictionary. Most people did not know what the word stands for, how it operates. All of us could not imagine the huge impact an occurrence can have on humanity. This was followed by ‘Hurricane Katrina’ which was the USA version under George Bush.
Since the second outbreak, wise nations have trained experts and put structures in place to forestall further outbreak or minimize its effects. There are lots of ‘tsunamis’ happening right in front us today within marketing communications industry. The level of disruption has caught many brands unaware.
Even when there is clear sign of changes, many brands are still assuming that marketing tsunami does not concern them or will never change the dynamics of the trade. I can not but laugh out loud. Joe Puzilli has once said ‘we are seeing nothing less than a tsunami affecting business of every size, regardless of what they are selling’. Instead of readjusting their contact lenses in order to see well, Many brands will rather pretend it will not affect them. Many brands are still complaining that technology has brought a lot of damage to their business/sales- especially traditional media.
What they have failed to realize is that every disadvantage carries with it a correspondence opportunity. Technology has opened more doors of opportunities to every brand than the ones closed. It I just that they have not taken time to study the parameters of the tsunami. Over concentration on old patterns of news coverage, marketing will not allow traditional media brands to see untold numbers of opportunities to increase revenue despite the influence of social media on their trade.
Also some personal brands will rather continue with ‘resume posting’, looking for jobs on the job boards than building a strong personal, networking, global brand positioning through solid, creative online presence. We are in a stage where marketing tsunami is still changing the dynamics of operation. Wise brands have realized this and are adapting. The new brand marketing trend demands that each brand build strong connection with its consumer instead of talking at them.
The new marketing also demands that brands elevate their consumers from just an acquaintance to good bed fellow/passionate lovers. Brands needs to get over the initial shock of this marketing tsunami disruptions of old patterns and move on with the present demands. The advent of brand marketing tsunami began about a decade and half ago but its effects became pronounced in the last decade and it is not likely to end until its disrupt the old pattern.
Anyway that is my view. A wise brand should make available fund for social media whether it is hundred years old or a start up. Robert Kiyosaki was quoted last year as saying ‘I am a bit old to focus on social media now but I spend an average of two hundred thousand dollars monthly through hired employees or consultants on social media, online reputation etc’.
Today a five minute ad, a five page ad in the Dailies may not create a meaningful relationship with customers. Meanwhile they still need to be part of brands’ communication tools/plans.

In my bid to up my knowledge so I can be of more value to my community, I began a research on necessity of internal/employee branding. It s not
In the course of dealings with individuals in the area of personal and executive branding, I have noticed a flow of thought prevalent among many. People need a quick fix it answers. A tip of a sort. A wheel that one can swing in minutes and get result. My response to that is that there is nothing like overnight success. Every overnight success takes nights to birth. No half-hearted effort can supply great results. I draw a parallel that even HIV does not become a full blown AIDS in a day.
Every personal brand has greater potential force of reckoning than we all acknowledged. Each given personal brand has innate capability to impact the thoughts, deeds and actions of those around us. Interestingly, when we do our parts, the law of psychological reciprocity which states “human beings are instinctively impelled to return to others the feelings and emotions they give us” work in our favour. This is where brand’s effectiveness, influence and rewards come from. This begins with being ready to serve.
As the battle ground begins to shift from traditional mainstream mass media to digital media, the fierceness of the battle will soon be felt more on the cyberspace because customers now have a say. It is wise for brands to develop a strategy on how to play the game according to the rule. I must admit as I commented on a forum recently that in our environment here, the battle is more pronounced in the mass media broadcast advertisement than in the digital media. But soon, as we have in advanced countries, the scope of the marketing channel will change for good.
Personal assitant/Executive Assistant evolved over the years as result of pressure on senior executive and the need to have someone who can help them solves other important details that they may not have time for. At the beginning, what is today called Executive/Personal
We have established that sitting on the fence when it comes to conversation marketing today is dangerous. It is like taking a position in the middle of a highway road. I do understand that for some, it appears we are speaking a
It’s a great new year. It is a year that promises great dividends for those who know how to harness opportunities inside it. Despite the economic crunch. Knowing what to do will pay. Individual brand must know how to build emotional attachment to its own brand. The foundation of every emotional connection has been traceable to psychology-persuasion in this instance. No brand can actually survive without emotional interaction with the target audience. But the recurrent issue is that many brand strategists do not place emphasis on this foundation. This has accounted for many brands’ failure.
For those who have discovered, given focus to their personal brands, its time to communicate or promote the brand they believe they have created. No one appreciates something that is not visible or known. But before the promotion, it will be good to look at the following guidelines or tips that can really help in the brand promotion process.