yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Social media is no longer used by individuals to stay in touch or to stay connected. Starts up entrepreneurs are now seeking the opportunities in social media to expose their services to target through social marketing. Many are getting it right while many are losing it big times. This is because they do not understand [...]

I wake up with possibilities each day. I am passionate about making entrepreneurs and brands succeed in their efforts despite the economy. Money is not available to do everything we want to do. If I am correct there has never been anytime when money goes round to do all that human desire to accomplish. The [...]

When it all started, very few people gave this baby, new trend a chance of survival. There were one thousand and one reasons why people thought it could not survive. The low level of infrastructure, cost of access to Internet was not within the reach of average person on the street. But few of us [...]

  To say we live in changing times is an understatement. Each new day brings its own uniqueness. what used to be hot yesterday is no longer so. Marketing strategy of last century may no longer be tenable. What we have noticed is that some still want to stick to the old way of doing [...]

 Prior to the first tsunami in Asia, tsunami is just a word in the dictionary. Most people did not know what the word stands for, how it operates. All of us could not imagine the huge impact an occurrence can have on humanity. This was followed by ‘Hurricane Katrina’ which was the USA version under [...]

In my bid to up my knowledge so I can be of more value to my community, I began a research on necessity of internal/employee branding. It s not  a case that I did not know how vital internal branding is to corporate branding before, but the fact remains that knowledge changes and to be relevant [...]

In the course of dealings with individuals in the area of personal and executive branding, I have noticed a flow of thought prevalent among many. People need a quick fix it answers. A tip of a sort. A wheel that one can swing in minutes and get result. My response to that is that there [...]

Every personal brand has greater potential force of reckoning than we all acknowledged. Each given personal brand has innate capability to impact the thoughts, deeds and actions of those around us. Interestingly, when we do our parts, the law of psychological reciprocity which states “human beings are instinctively impelled to return to others the feelings [...]

As the battle ground begins to shift from traditional mainstream mass media to digital media, the fierceness of the battle will soon be felt more on the cyberspace because customers now have a say. It is wise for brands to develop a strategy on how to play the game according to the rule. I must [...]

Personal assitant/Executive Assistant evolved over the years as result of pressure on senior executive and the need to have someone who can help them solves other important details that they may not have time for. At the beginning, what is today called Executive/Personal  assiatnt is called Confidential secretary among other names.The role they played then [...]