yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We have established that sitting on the fence when it comes to conversation marketing today is dangerous. It is like taking a position in the middle of a highway road. I do understand that for some, it appears we are speaking a foreign language with all the terms we are using here such as web [...]

It’s a great new year. It is a year that promises great dividends for those who know how to harness opportunities inside it. Despite the economic crunch. Knowing what to do will pay. Individual brand must know how to build emotional attachment to its own brand. The foundation of every emotional connection has been traceable [...]

For those who have discovered, given focus to their personal brands, its time to communicate or promote the brand they believe they have created. No one appreciates something that is not visible or known. But before the promotion, it will be good to look at the following guidelines or tips that can really help in [...]

Every great brand-corporate, product, personal-starts out small. The problem is that many make the mistake of churning out services or go ahead to pitch a client they hardly known. We are going to look at two major angles to this. For a successful pitch or sales, the audience is important as your storyline (content) is also vital. [...]

It’s a brand new week. So we are kicking off this week with a title that can help brand positioning in the market place. The way a brand positions itself (Corporate, personal) relative to the competitor is the scaffolding beneath the brand (personal).   Powerful positioning takes into account the omission, weaknesses or the boring aspect [...]

Most people had issues with public speaking. In fact the fear of public speaking had been rated along the fear of death. Because of this fear, Aristotle said ‘a speaker needs three qualities- good sense, good character and goodwill toward his hearer”. This means public speaking is all about developing people and decent human beings. [...]

 Today, we are starting a series that will bring the necessary revolution to the way some professionals handle their personal brands.  To this end, I am determined to blaze a trail where many have feared to walk. I am not out to blame anybody but to help our men Of God understand and use meaningful weapon [...]

Personal brand is the way you manage your uniqueness to gain competitive advantage in your niche market. It starts with discovery of your own unique gifts, developing the skills, communicating the skills and managing the skills for maximum results.   Every skyscraper that will last always has solid foundation upon which the superstructures will stand. [...]