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Executive always demand returns on Investment from public relations budgets. This has always being a Herculean task for many since ages. This time around Public relations practitioner has to justify their budgets or have their departments scrapped. Today’s demand is pointing to ‘no wastages syndrome’ so Public relations investment must not only be tangible but [...]

Sometimes when one opens a webpage, one may need to refresh so that the objects, graphics in the page may become clearer, sharper etc. The refresh button is not just created to occupy space. Those who thought of that are wise. Pressing refresh button for your personal brand is also a mandatory on-going process. Personal [...]