yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

My experience has thought me some arguments are no longer necessary. Such arguments amount to share waste of time and other valuable resources. In some meetings, we had had cause to say that regular media owner needs to ‘restrategise’ in other to remain in business in the next decade. But common sense will not allow [...]

Things are looking up today. It is no longer news that social Media is gaining a lot of ground in Nigeria. Many people are now looking for news around social Media because it is an open truth that these web-based communication tools are helping start up and corporate entrepreneurs  in no small way. Because of [...]

Getting attention is a major problem with certain brands. Ability to get good Public relations without paying too much or nothing at all will help your brand and business. Begging the traditional media to give you coverage today is becoming outdated as there are other means of being known as well as catching the attention [...]

Perception is the way people, audience see you. Perception can be negative or positive. Your brand may be the greatest with solid promise, but if the experience your audience gets about you does not agree with the intention you are trying to create there can be a whole lot of problem. Perception management is often [...]

It’s a brand new week. So we are kicking off this week with a title that can help brand positioning in the market place. The way a brand positions itself (Corporate, personal) relative to the competitor is the scaffolding beneath the brand (personal).   Powerful positioning takes into account the omission, weaknesses or the boring aspect [...]

 Many presenters wonder why their programmes do not rock or command following. For some phone- in programmes, some are practically begging listeners to call. What we do not know is that the listeners must buy in to the presenter before the programme. That is where personal branding comes to play for these professionals. There are [...]