Archive | media relations RSS feed for this section

3 March 2010 Comments Off

Brand communication: How to annex, understand great media platforms


Brand communication today has become so easy given the fact that there are several opportunities that are now made available to discerning individuals, brand owners who know what to do and where they are going. Needless to say is that media are channels that allow individuals to pass a message to a target audience with [...]

2 March 2010 18 Comments

Brands: building effective relations with influencers


The noise level today is really confusing to many brands’ custodians. The fact that internet has given power to everyone to become publisher/content creator is a sign that custodians of brands need to keep an eye on those who can destroy their brands. In our recently held seminar on social media, one of the speakers [...]

8 January 2009 10 Comments

When the M.D goofed


Public relations and corporate communications managers often have issues telling their chief executives that they may need to surrender themselves to media and public speaking trainings. I have had causes to question the rationality behind hiring a professional just for the hype or just to belong if you will not listen to him or her. [...]