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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Nigeria</title>
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		<title>Brands:how to use engagement marketing to reduce cost</title>
		<link>http://yinkaolaito.com/2010/06/brandshow-to-use-engagement-marketing-to-reduce-cost/</link>
		<comments>http://yinkaolaito.com/2010/06/brandshow-to-use-engagement-marketing-to-reduce-cost/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 14:49:47 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nigeria]]></category>
		<category><![CDATA[social marketing]]></category>
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		<description><![CDATA[I wake up with possibilities each day. I am passionate about making entrepreneurs and brands succeed in their efforts despite the economy. Money is not available to do everything we want to do. If I am correct there has never been anytime when money goes round to do all that human desire to accomplish. The [...]]]></description>
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		<title>Brand: the customer service equation is shifting</title>
		<link>http://yinkaolaito.com/2010/06/brand-the-customer-service-equation-is-shifting/</link>
		<comments>http://yinkaolaito.com/2010/06/brand-the-customer-service-equation-is-shifting/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 12:34:49 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Nigeria]]></category>
		<category><![CDATA[Customer development]]></category>
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		<description><![CDATA[I was thrilled recently after a discussion session with a think tank group that comprises of customers (Generation X, Y with a little of baby boomer), service providers, some other informed opinion leaders in the area of branding, marketing etc. Prior to this, I have stumbled on an article ‘Future of Retail’ on the net [...]]]></description>
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