yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

For those who monitor online and regular media news in our environment, they would have heard the rumour of the acclaimed video of a female student that was sexually molested by some of her school’s mates. As we know this platform is not known for gossip. It is meant to educate, inform as well as [...]

Online reputation management is no longer optional in today’s techy- savvy world. Only those who live in the world of illusion will consider it an addendum. But the present general attitude of most African brands is still lukewarm.  Many still believe online reputation management is not  important or ripe in Africa for now. According to [...]

We have established that brand needs to establish conversation with its audience. This ensures that brand can remain above the murky water of economy today. Besides this, the continuous existence of brand in today’s economy is dependent on this. When a brand is engaged in conversation, the customers, audience do the talking on behalf of [...]